Degree Programmes conducted in Swedish 2014–

2014/2015 » Natural Resources and the Environment » Sustainable Coastal Management » Professional studies » Sustainable Entrepreneurship » Marketing and Sales

Marketing and Sales

Realization plans
Code: CM13SE04
Name: Marketing and Sales
Extent of studies: 3
Rekommenderad studiegång (SP): Year 1:     Year 2: 3    Year 3:     Year 4:     Year 5:     
Course-specific competence: The student
-is aware of the importance of marketing in creating a network of customer relations
-can do a market analysis and set up a purposeful marketing strategy
-understands the potential of different marketing channels
-knows how to evaluate the marketing process and adjust it to the correct category of customers
-understands how to adapt the sales process to suit the company profile
Course-specific competence (file):
Language of instruction: Engelska
Administering Degree Programme: SCM

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