Curricula 2016–

D = full-time studies
F = part-time studies

2016/2017 » Natural Resources and the Environment » Degree Programme in Natural Resources and the Environment, Forestry » Core studies » Business administration » Marketing and Sales

Marketing and Sales

Realization plans
Code: BE16BEI01
Name: Marketing and Sales
Extent of studies: 3
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 3    Year 4:     Year 5:     
Course-specific competence: The student
- understands the importance of marketing in creating a network of customer relationships
- can analyse a market (worldwide analysis) and formulate a meaningful marketing strategy
- understands opportunities offered by different marketing channels
- can evaluate the marketing process and adapt it to a sales profile and the correct customer group
- understands how to adapt a sales process to a business
- knows how to determine the right price for goods and services
- knows invoicing methods and can create tenders, quotes and VAT invoices
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme: Bioeconomy

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