Degree Programme in Business Administration, Turku

NOVIA UNIVERSITY OF APPLIED SCIENCES

Academic Year 2024-25

Studies offered in English in

the Degree Program in Business Administration

Autumn semester 2024

Project Management, 5 ECTS

The student:
- knows how to plan, implement, report, present and evaluate projects
- can use project planning and management tools
- understands the importance of sharing knowledge within the project team
- can conduct a risk analysis and set up an action plan
- can organize the activities of a project group in accordance with the client’s wishes
- takes responsibility for his/her own activity and acts in accordance with approaches agreed upon

Business English 2, 3 ECTS

The student:
- masters branch specific communication situations
- can participate in and work with the organisational communication, and understands the importance of communication in relation to an organisation’s success
- is able to write and present key documents in professional English, is aware of style differences and can use different styles in communication
- can identify the main points in various articles, texts and news related to his/her own professional field

Marketing project 1, 3 ECTS

Building and Developing Brands, 5 ECTS

The student:
- understands what a brand and branding is
- knows how to use theoretical models and processes for brand building
- knows how to develop a brand based on metrics and analysis
- manages the basics of brand communication
- can consider sustainability in brand building
- is familiar with IPR issues related to branding

Swedish for foreigners, 3 ECTS (physical or virtual course)

The basics of the Swedish language

Sales Skills and Management, 5 ECTS

The student:
- knows the fundamentals of B2B and B2C sales
- is familiar with sales methods and techniques
- is able to utilize customer segmentation from a sales perspective
- understands how to plan and manage sales processes

Cultural awareness, 5 ECTS

The student:
- learns how to relate to people from different cultures
- focuses on diversity, equity, and inclusion and how to improve his/her cultural awareness and competency.
- explores the principles of cross-culture design and provide effective communication and leadership strategies designed to foster productive professional relationships with cultures other than one’s own

Global competence, 3 ECTS

The student
- will be encouraged to examine issues of local, global, and cultural significance and to recognize, understand, and appreciate the world views of others.
- will be equipped with skills to communicate ideas with diverse audiences.
- will develop global skills essential to live, work, and make a real social impact around the world.

Methods of Research and Development, 3 ECTS

The student:
- understands and can apply the different stages of the research process
- can use appropriate research methods in development work
- can critically select sources and learn how to write scientific text
- can draw up a research plan

Spring semester 2025

Marketing project 2, 3 ECTS

The student:
-is able to plan, implement and assess a marketing project of his/her own choice.
-is able to collaborate with an external employer and keep her/him up to date about the development of the project.
-is able to apply the right theory to the project.
-is able to create a budget for a project and present the income statements
-understands the context of going global through different market entry modes
-is familiar with the process of internationalization
-knows how to consider cultural aspects of going global

Financing and Financial Markets, 5 ECTS

The student:
-understands the key elements of financial markets
- knows how to raise capital for a company
- knows the principles of investments in financial instruments
- know sustainable financing alternatives

Swedish for foreigners, 3 ECTS (physical or virtual course)

The basics of the Swedish language

Service Design, 5 ECTS

The student:
- is able to create offers related to service design as well as develop services with a multiprofessional approach.
- realizes the connection between service design, development of business- and activities.
- understands how service design can produce added value to the customer.
- is familiar with service design methods and is able to use them in his/her work in an innovative and creative manner.

Key Account Management and Customer Excellence, 5 ECTS

The student:
- is familiar with the key principles of KAM
- understands the principles of developing and building strong relationships and loyalty between companies
- recognizes the potential and benefits of nurturing the existing customer base
- can identify methods and approaches for upselling and cross-selling

Upscaling and International Expansion, 5 ECTS

The student:
- understands the principles of enabling scalable business operations
- can identify and analyze general approaches for international expansion
- knows marketing in an international business environment
- is familiar with financing alternativies for scalable and international expansion
- is able to consider different expansion alternatives from a sustainability perspective

Methods of Research and Development, 3 ECTS

Note! The schedule may be subject to changes.

Turku, 20th February, 2024

NOVIA UNIVERSITY OF APPLIED SCIENCES

Degree Programme in Business Administration

Helena Nordström

Senior Lecturer

International Contact Teacher