AUTUMN 2026
Methods of research and development 3 ECTS (the same course will be offered in the spring term. Mainly for DD)
The student
- understands and can apply the different stages of the research process
- can use appropriate research methods in development work
- can critically select sources and learn how to write scientific text
- can draw up a research plan
Building and developing brands 5 ECTS
Objective
The student:
- understands what a brand and branding is
- knows how to use theoretical models and processes for brand building
- knows how to develop a brand based on metrics and analysis
- manages the basics of brand communication
- can consider sustainability in brand building
- is familiar with IPR issues related to branding
Content
- branding theory: models, processes, communication
- brand book
- brand development project
- global branding trends
Sales skills and management 5 ECTS
Objective
The student:
- knows the fundamentals of B2B and B2C sales
- is familiar with sales methods and techniques
- is able to utilize customer segmentation from a sales perspective
- understands how to plan and manage sales processes
Content
- motivate and increase sales
- models and frameworks
- tools and target groups
- leadership and management
Self-directed teams in multicultural environments 5 ECTS
The student
- Understands and applies coaching to support individual and group performance in self-managing teams
- Can use a facilitating approach to facilitate effective meetings, collaboration, and decision-making in multicultural teams.
- Develops a sustainable leadership perspective by considering economic, social, and environmental factors in leadership decisions.
- Can manage diversity and promote inclusion by creating an environment where different perspectives and experiences are welcomed and valued.
- Develops and promotes an entrepreneurial approach within the team by encouraging initiative, innovation, and problem-solving.
Intercultural communication for global business 5 ECTS
The aim of the course is for students to gain insights regarding their own culture/s and develop practical skills useful in intercultural situations. Throughout the course each student will:
• explore oneself as a cultural entity
• gain awareness and understanding of the implications of culture
• acquire skills and practice in dealing with intercultural situations in business
Developing a global mindset 3 ECTS (the same course will be offered in the spring term)
Course objectives:
- Grasp the fundamental concepts of global competence and its importance in today’s world.
- Recognize key dimensions of culture and develop central intercultural communication skills.
- Develop a global mindset by exploring some cultural and global perspectives.
Content
Module 1: Introduction to Global Competence
Understanding Global Competence
Module 2: Cultural Awareness and Intercultural Communication
Basics of the Different Layers of Culture and Intercultural Communication
Module 3: Developing Empathy, Adaptability, and Openness
Empathy and Openness Towards Diverse Cultures
Module 4: Developing a Global Mindset
Global Perspectives
Module 5: Reflection and Assessment
Course Review and Personal Development
Business English 2, 3 ECTS
Objective
The student:
- masters branch specific communication situations
- can participate in and work with the organisational communication, and understands the importance of communication in relation to an organisation’s success
- is able to write and present key documents in professional English, is aware of style differences and can use different styles in communication
- can identify the main points in various articles, texts and news related to his/her own professional field
Content
- documents related to working life
- branch specific communication in working life
Swedish for foreigners 1, 3 ECTS
Swedish for foreigners 2, 3 ECTS
Financing and financial markets 5 ECTS
The student:
-understands the key elements of financial markets
- knows how to raise capital for a company
- knows the principles of investments in financial instruments
- know sustainable financing alternatives
Leading in uncertainty 5 ECTS
Objective
The student
- Understands the difference between goal-driven and goal-seeking processes and how to drive these processes in different ways
- Is aware of and can utilize leadership tools in goal-seeking processes
- Can identify the maturity level of a team and support its development appropriately in various developmental stages
- Understands how individuals' development impacts the team and how to lead different individuals
Content
Leading towards a vision vs. a defined goal
Group development and maturity
GDQ model, Group Development Questionnaire (Wheelan)
5 dysfunctions of a team (Lencioni)
Individuals in the group and their vertical development, 7 transformations of leadership (Thorbert)
Working with uncertainty
TOOKIG canvas
E-commerce 5 ECTS
Objective
The student
- creates a general understanding of e-commerce as an industry
- understands the importance and complexity of creating seamless shopping experiences
- recognizes the importance of marketing in e-commerce networks and partnerships
- can analyse and optimise an online store's buying process
Content
- background, current themes and dynamics
- system integrations, AI and sustainability aspects in focus
- buying process
- metrics, steps and formulas
SPRING 2027
Strategy and organizational culture 5 ECTS
Objective
The student
- Can define and explain basic concepts in strategy, such as vision, mission, goals and strategic planning
- Can apply strategic thinking to various scenarios and business challenges
- Is able to identify and explain basic elements of organizational cultue, including values, norms and symbols
- Can identify and analyze different types of organizational cultures and their characteristics
- Understands the relationship between leadership, communication and organizational culture
- Understands the processes of creating and changing organizational culture
- Can evaluate strategies to promote an inclusive culture and manage cultural conflicts
- Develops the ability to reflect one's own organizational culture and how it affects one's own behavior and work performance
Content
Definitions, examples, and analyses of strategic concepts and organizational cultures
Strategies and strategy processes
Organizational cultures in relation to strategies
Development of corporate strategy and culture
Service design 5 ECTS
The student
- is able to create offers related to service design as well as develop services with a multiprofessional approach
- realizes the connection between service design, development of business- and activities
- understands how service design can produce added value to the customer
- is familiar with service design methods and is able to use them in his/her work in an innovative and creative manner.
Key account management and customer excellence 5 ECTS
Objective
The student:
- is familiar with the key principles of KAM
- understands the principles of developing and building strong relationships and loyalty between companies
- recognizes the potential and benefits of nurturing the existing customer base
- can identify methods and approaches for upselling and cross-selling
Content
- B-2-B
- key principles of KAM
- upselling and cross-selling
Upscaling and international expansion 5 ECTS
Objective
The student:
- understands the principles of enabling scalable business operations
- can identify and analyze general approaches for international expansion
- knows marketing in an international business environment
- is familiar with financing alternativies for scalable and international expansion
- is able to consider different expansion alternatives from a sustainability perspective
Content
- scalable business operations
- methods for international expansion and market entry
- international marketing
- financing
Developing a global mindset 3 ECTS on-line (the same course as in the autumn)
Objectives
- Grasp the fundamental concepts of global competence and its importance in today’s world.
- Recognize key dimensions of culture and develop central intercultural communication skills.
- Develop a global mindset by exploring some cultural and global perspectives.
Content
Module 1: Introduction to Global Competence
Understanding Global Competence
Module 2: Cultural Awareness and Intercultural Communication
Basics of the Different Layers of Culture and Intercultural Communication
Module 3: Developing Empathy, Adaptability, and Openness
Empathy and Openness Towards Diverse Cultures
Module 4: Developing a Global Mindset
Global Perspectives
Module 5: Reflection and Assessment
Course Review and Personal Development
Corporate Aquisitions and Mergers 5 ECTS
Objective
The student
- Understands the options for expansion
- Can identify various issues regarding international corporate acquisitions and mergers
- Can identify the three due diligence dimensions – seller and buyer
- Can, based on relevant due diligence data, present and prepare a decision basis for expansion, assess the risks, and analyze and provide recommendations regarding an expansion strategy
Content
Equity financing (selling/buying equity for financing product development/market entry, etc.)
Acquisition, Merger, Joint Venture, and Greenfield
EU Market Surveillance Regulation
Challenges and regulations concerning international expansion (Transfer Pricing, etc.)
Legal Due Diligence (DD)
Financial Due Diligence (DD)
Commercial Due Diligence (DD)
Risk Assessment
Swedish for foreigners 1, 3 ECTS
Swedish for foreigners 2, 3 ECTS
Methods of research and development 3 ECTS (The same course as in the autumn. Mainly for DD)
The student
- understands and can apply the different stages of the research process
- can use appropriate research methods in development work
- can critically select sources and learn how to write scientific text
- can draw up a research plan
