Media Relations and PR (Master)

• Insight into the media field and work with the media • Methods for influencing stakeholders and using media as support • Digital marketing to support media relations and influence • Work with press releases and content production • PR as part of communication work

The student • Develops analytical skills to understand media development. • Knows what mechanisms and methods can be used to influence public opinion. • Understands digitisation and mediatisation and how cultural, political and economic conditions affect media and communication. • Has knowledge in the development, planning and management of digital marketing. • Has knowledge of how to review and produce texts in different contexts and for different purposes such as: press releases, communication plans, web texts and texts for social media.