Customer Relations and Sales

-customer journey -personas -relationship marketing -inbound marketing, content marketing -ey accounts -customer profitability -customer satisfaction -sales strategies, methods, and techniques -sales goals, performance, & rewards -analytical tools and technology

Student: -knows how to apply theoretical models and processes for customer relationship development -can develop a customer-focused value proposition -can analyze and develop customer profitability -has an understanding of sales methods and negotiation techniques -has insights into the salesperson’s objectives, performance, and rewards in sales -understands the importance of using information systems to manage customer relationships