Kommunikationsledning (Master), våren 2027

Content:

• Sustainability communication as part of the organizational and communication strategy • Rules and regulations regarding sustainability communication • The concepts of sustainability communication • Ethical aspects of sustainability communication • Sustainability reporting

Goal:

Students • Have an understanding of sustainability communication and describe and can analyze theories and models for sustainability communication critically • Can develop and implement effective sustainability communication strategies that support the organization's overall goals and strategies. • Can review and produce sustainability reports and other communication materials that promote sustainability. • Know how to identify and deal with ethical dilemmas in sustainability communication.

Timing:

Första föreläsningen på plats på campus Åbo, rum BG-A224 05.03.2027 kl 9 - 16, sen onlineföreläsningar fram till 20.4.2027

Date:

1.3.2027 - 30.4.2027

Faculty:

Faculty of Business

Teacher:

Eva Holmberg

Course Code:

KL25KL07-3001

Language:

SV

Content:

• Self-knowledge and self-leadership • Self-branding • Career plans, vision, and paths • Career models and tools, including AI • Use of networks

Goal:

The student • Can create a career plan and vision based on self-analyse. • Knows what self-branding is and how it can be utilised when planning careers • Sets goals and action plans and takes next steps. • Makes use of career models and tools, e.g. AI • Designs a career path that emphasise your competences, personality, interests, and values.

Teaching Methods:

Lectures, assignments, peer-mentoring, coaching, flipped learning.

Date:

26.1.2027 - 4.5.2027

Faculty:

Faculty of Business

Teacher:

Fredrik Strandberg, Eva Holmberg

Course Code:

SBD25EL01-3003

Language:

EN

Content:

• Strategic communication from a theoretical and practical perspective • Communication analytics • Stakeholder analyses • Practical work with external communication and influence

Goal:

Students • Have knowledge of how strategic communication is planned and implemented. • Can apply principles of strategic external communication within different types of organizations, including companies, non-profit organizations, and public institutions. • Can conduct analyses to identify and understand stakeholders' impact and interests. • Know how to lead and coordinate efforts to manage communication and relationships with different stakeholders.

Timing:

Onlineföreläsningar 26.1 - 16.04.2027. Sista föreläsningen 16.04.2027 kl 9 - 16 på plats på Campus i Åbo, rum BG-A360

Date:

26.1.2027 - 30.4.2027

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Sanna-Maria Sarelius

Course Code:

KL25KL03-3002

Language:

SV

Content:

• Models and theories for crisis and change communication • Change management and the role of communication in it • Plans for crisis communication • Analysis of examples of crisis communication

Goal:

The students • Know and can critically analyze theories and models for change and crisis communication and their application in different contexts. • Can develop and implement effective communication strategies to drive change. • Understand how to identify potential communication crises and develop strategies to deal with these effectively. • Can handle the process of communication internally and externally in a crisis situation.

Timing:

Onlineföreläsningar med start 09.02.2027 fram till 19.03.2027. Sista föreläsningen 19.03.2027 kl 9 - 16 på plats på Campus Åbo i rum BG-A242

Date:

9.2.2027 - 26.3.2027

Faculty:

Faculty of Business

Teacher:

Camilla Ekman

Course Code:

KL25KL08-3001

Language:

SV

Content:

• Insight into the media field and work with the media • Methods for influencing stakeholders and using media as support • Digital marketing to support media relations and influence • Work with press releases and content production • PR as part of communication work

Goal:

The student • Develops analytical skills to understand media development. • Knows what mechanisms and methods can be used to influence public opinion. • Understands digitisation and mediatisation and how cultural, political and economic conditions affect media and communication. • Has knowledge in the development, planning and management of digital marketing. • Has knowledge of how to review and produce texts in different contexts and for different purposes such as: press releases, communication plans, web texts and texts for social media.

Timing:

Onlineföreläsningar med start 19.01.2027 fram till 9.04.2027. Sista föreläsningen 09.04.2027 kl 9 - 16 på plats på Campus Åbo i rum BG-A360

Date:

19.1.2027 - 15.4.2027

Faculty:

Faculty of Business

Teacher:

Sanna-Maria Sarelius

Course Code:

KL25KL04-3003

Language:

SV