Course content
Content
• Strategic communication from a theoretical and practical perspective • Communication analytics • Stakeholder analyses • Practical work with external communication and influence
Goal
Students • Have knowledge of how strategic communication is planned and implemented. • Can apply principles of strategic external communication within different types of organizations, including companies, non-profit organizations, and public institutions. • Can conduct analyses to identify and understand stakeholders' impact and interests. • Know how to lead and coordinate efforts to manage communication and relationships with different stakeholders.
Other
Timing:
11.09 kl. 09 - 12.30, Campus Åbo 18.09 kl. 13.30 - 17, Campus Åbo 22.09 kl. 17 – 19.30, online 01.10 kl. 17 – 19.30, online 15.10 kl. 17 – 19.30, online 03.11 kl. 17 – 19.30, online
Faculty:
Faculty of Business
Teacher:
Sanna-Maria Sarelius
Course Code:
KL25KL03-3002
Då du anmäler dig till en kurs inom Öppna YH
Tänk på att:
- du behöver ha datorutrustning och datorvana
- kontrollera plats och hur kursen förverkligas så att du vet att du kan delta
- en studiepoäng beräknas motsvara 27 timmar i arbetstid
- du får tillgång till Novia-användarkonto som tas i bruk innan kursstart