Kommunikationsledning (högre YH), öppen YH modul

Content:

• Leadership theories • Ethics and responsibility in leadership • Strategies • Coaching leadership

Goal:

The student • Can evaluate critically leadership theories and apply them in practice. • Can identify challenges in leadership. • Knows how to investigate corporate social responsibility as ethical guideline for leadership in business, societal and cultural environments. • Can align a coaching approach in leadership. • Develops an ability for strategic overviews.

Assessment:

Lessons, discussions, case studies, scenarios, and development project, flipped learning.

Timing:

09.10 kl. 09 – 16, Campus Turku 20.10 kl. 17 – 19.30, online 17.11 kl. 17 – 19.30, online 24.11 kl. 17 – 19.30, online 08.12 kl. 17 – 19.30, online

Date:

5.10.2026 - 10.12.2026

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Eva Holmberg

Course Code:

SBD25LL02-3004

Language:

EN

Content:

• Understanding Applied Research o Definition and significance o Differences between basic and applied research • Research and Development Approaches o Various methodologies o Selecting the appropriate approach for different tasks o Data Collection and Analysis Strategies o Techniques for gathering data o Methods for analysing data effectively • The Development Work Process o Steps involved in development projects • Best practices for managing development work • Research Ethics o Ethical considerations in research • Ensuring Integrity and Compliance o Applied Research in Organizational Development • Role of applied research in enhancing organizational growth • Case studies and practical applications

Goal:

The student • Identifies the development tasks of organizations and companies and select the appropriate research approach and data collection methods for these tasks. • Can plan and schedule a research and development project effectively. • Is able to utilize key concepts related to research and development methods. • Can apply chosen research and development approaches and data collection strategies in their development or thesis plans, or in project work during the course. • Thinks critically when selecting research and development approaches and sources. • Implements results from research and development work in organizational development. • Evaluates the success of the applied research approach and the suitability of the research methods in their thesis projects or other projects. • Justifies the chosen research approach and methods, and critically assess the selected research approach, data collection methods, literature, and empirical data. • Leverages the results of research and development projects at a strategic level in organizational development work.

Assessment:

• Contact lessons • Teamwork • Independent studies • Online studies • Own research and development • Flipped learning

Timing:

24.09 kl. 17 – 19.30, online 29.09 kl. 17 – 19.30, online 13.10 kl. 17 - 19.30, online 27.10 kl. 17 – 19.30, online 30.10 kl. 09 – 16, Campus Turku

Date:

22.9.2026 - 3.11.2026

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Maria Engberg, Eva Holmberg

Course Code:

SBD25RD01-3002

Language:

EN

Content:

• The basic theories behind effective communication • The process between strategy and communication strategy • Communication plan that includes both traditional and digital channels • Communication analyses and positioning exercises • Target group analyses • Indicators and performance analyses • The use of AI in communication planning

Goal:

The student • Can perform a thorough analysis of the current situation and organizational strategy to define the goal of the communication work and link to the communication strategy. • Can make a positioning for the communication based on competitor analysis. • Knows how to analyze external factors that affect communication, such as new trends, political or legal changes. • Can identify and analyze their target group and divide the market into smaller segments. • Knows how to create a detailed action plan that includes activities, channel selection, content, schedule, and budget. • Knows how to use AI in communication work. • Can follow up and evaluate the effectiveness of the communication strategy.

Assessment:

lectures, assignments, and theoretical studies

Timing:

08.09 kl. 17–19.30, online 06.10 kl. 17–19.30, online 10.11 kl. 17–19.30, online 19.11 kl. 17–19.30, online 29.11 kl. 09–16, Campus Åbo

Date:

1.8.2026 - 31.12.2026

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Camilla Ekman

Course Code:

KL25KL01-3002

Language:

SV

Content:

• The most important elements, tools and processes of internal communication • Systematic internal communication • Organizational cultures and change of cultures • Internal communication in different organizations • The link to strategy and communication strategy • Internal communication as part of HR • Internal communication in multicultural organizations

Goal:

The student • Has knowledge of how internal communication is handled, created and developed. • Understands how an internal communicator works. • Has knowledge of how organizational culture is created and nurtured with good internal communication. • Gains insight into how business, the public sector and the third sector build the internal interaction through communication. • Has knowledge of how HR communication works as part of internal communication. • Understands how internal communication is built strategically. • Have a foundation in communicative leadership. • can analyze and handle communication challenges in a global and multicultural context.

Timing:

11.09 kl. 13.30-17, Campus Åbo 18.09 kl. 09-12.30, Campus Åbo 05.11 kl. 17-19.30, online 12.11 kl. 17-19.30, online 01.12 kl. 17-19.30, online 15.12 kl. 17-19.30, online

Date:

1.9.2026 - 31.12.2026

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Camilla Ekman

Course Code:

KL25KL02-3002

Language:

SV

Content:

• Strategic communication from a theoretical and practical perspective • Communication analytics • Stakeholder analyses • Practical work with external communication and influence

Goal:

Students • Have knowledge of how strategic communication is planned and implemented. • Can apply principles of strategic external communication within different types of organizations, including companies, non-profit organizations, and public institutions. • Can conduct analyses to identify and understand stakeholders' impact and interests. • Know how to lead and coordinate efforts to manage communication and relationships with different stakeholders.

Timing:

11.09 kl. 09 - 12.30, Campus Åbo 18.09 kl. 13.30 - 17, Campus Åbo 22.09 kl. 17 – 19.30, online 01.10 kl. 17 – 19.30, online 15.10 kl. 17 – 19.30, online 03.11 kl. 17 – 19.30, online

Date:

1.8.2026 - 31.10.2026

Place:

Åbo, Biskopsgatan 8

Faculty:

Faculty of Business

Only Online:

Yes

Teacher:

Sanna-Maria Sarelius

Course Code:

KL25KL03-3002

Language:

SV