Internal Communication (Master)

• The most important elements, tools and processes of internal communication • Systematic internal communication • Organizational cultures and change of cultures • Internal communication in different organizations • The link to strategy and communication strategy • Internal communication as part of HR • Internal communication in multicultural organizations

The student • Has knowledge of how internal communication is handled, created and developed. • Understands how an internal communicator works. • Has knowledge of how organizational culture is created and nurtured with good internal communication. • Gains insight into how business, the public sector and the third sector build the internal interaction through communication. • Has knowledge of how HR communication works as part of internal communication. • Understands how internal communication is built strategically. • Have a foundation in communicative leadership. • can analyze and handle communication challenges in a global and multicultural context.