International Online Marketing, 5sp

Time:
Monday at 16.15-17.45
2 September
16 September
30 September
14 October
28 October

Goal:
The Student:

• understands the context of going global through different market entry modes, with emphasis on online marketing
• is familiar with the process of internationalisation
• knows how to consider cultural aspects of going global
• can create an internationalisation plan, with emphasis on online marketing, for a company or organisation

Content:

• market entry
• international to golbal
• cultural aspects
• internationalization plan
• online selling

Contact:
Laura Johansson, laura.johansson@novia.fi