Curricula 2018–

2018/2019 » Culture » Leadership and Service Design » Elective studies » Elective studies » Marketing Skills

Marketing Skills

Realization plans
Code: LSD14MO04
Name: Marketing Skills
Extent of studies: 5
Rekommenderad studiegång (SP): Year 1: 5    Year 2:     Year 3:     Year 4:     Year 5:     
Prerequisites:
Course-specific competence: The Student
* understands the principles for a profitable and customer-focused activity within the chosen field of business
* is aware of different ways to influence in society and can support a company in its development by using new and stronger marketing communications
* can market the chosen field of business, its forms of activity and can act in a work community
* understands the importance of branding
* is able to present to and communicate in writing, speech and visually with different target groups
Course-specific competence (file):
Language of instruction: Engelska
Administering Degree Programme: Leadership and Service Design
Remarks:


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