The use and placement of the logotype.
Freestanding and placed on a colour background/section.
The use and placement of the logotype if a picture forms the background. The logotype is placed tangent to the left edge. The logotype is placed against a calm background.
The proportions between the height and width of the logotype are not to be changed. Choose a form/shape congruent with its use.
When the logotype is placed against or on top of a picture, a picture should be chosen that does not distract the readability.
The minimum measurement in print for the logo freestanding is 25mm's and on red background is 40 mm’s in width.
A safety zone around the logo should be adhered to in accordance with the picture.